Nutrition studies prove it: The quality of food is becoming increasingly important to consumers. Particularly in the industrialized countries, people's sensitivity and fundamental attitude toward nutrition and food have changed dramatically.
Many of us would like to see more natural foods. At the same time, the demand for a longer shelf life remains or is increasing. Even if not everyone is willing to pay the corresponding prices for higher-quality food, the demand for quality, organic cultivation, flawless appearance and long shelf life without artificial preservatives remains high.